How to promote your website.
The first thing you are likely to do is start looking for your site on Google and not find what you thought you might find. That is because it is a new website and although nobody fully understands how Google works they certainly have some kind of filter on new websites. They have a trust factor and the age of your site has a lot to do with this so you will be waiting for months to see results.
Don’t let this deter you though. You need to carry on working on your site and eventually it will pay off. If you leave your site at this stage it will just be lost in the results and nobody wants a website without visitors!
So here is a few tips and pointers to get you started.
The best first steps to getting your site out there is word of mouth. Tell your friends, family and clients or colleagues. Tell your email contact list and your phone book. But best of all embrace your social media accounts, announce it on Facebook and Twitter, change the about part of your profile to include your websites address and even make a Facebook page for your website and / or business.
Search engine optimisation.
I am a developer so wont pretend to be an expert in this subject but it is also not rocket science to learn. You can optimise your website for search engines AKA SEO. People have written books and whole websites on this subject so I am just letting you know that such thing exists. You can find out and learn more than I can teach you through Googling the subject but here are a few pointers to consider.
Things change fast in this game! Make sure the information you read is up to date, e.g. don’t read articles from 2013. And don’t take old advice off people. The days of posting spam comments on blogs are well gone and can do you more harm than good. It used to be a case of getting links to your site and working on your keywords but them days are over too.
That does not mean to say don’t work on your keywords, obviously you want the search engines to know what your pages are about but work harder on your content and make it readable for humans and not search engines. If you write informative content that people are going to find useful then Google can detect this. Not only that, people are also more likely to link back to your content and give your site that all important authority.
Building links to your website from other sites is still a key part of your overall SEO but you need to build these links naturally and carefully. Keep producing content that people will link to. Also asking a few friends with relevant websites or suppliers, clients etc. for a link will do no harm.
Register your new website with Google webmaster tools.
Google has its own console where you can register your site and keep track of its progress in the search results. You can find out more and sign up here.
Add an XML sitemap.
This allows search engines to index your site easier. You can generate an XML sitemap with this Wordpress plugin.
If you have a budget then you can advertise your site on the major search engines (Google and Bing) and also on Facebook.
Keep track of your sites performance.
You can keep track of your websites performance and view detailed information about all your websites visitors by signing up to Google analytics here.
There is also an easier to use and understand service for monitoring your websites progress called statcounter they also have a Wordpress plugin. I personally use statcounter in combination with Google analytics to monitor my websites.
Don’t give up!
The final tip is not to quit on your site just because you are not seeing results instantly. As I said it takes time and effort but if you carry on learning and adding content then eventually your time and effort will pay off and reap the rewards.